Chocolate Stamps

If it looks like chocolate & smells like chocolate & tastes like chocolate then it is chocolate right? Belgium Chocolate launched a quite personal set of stamps that smelled and tasted like chocolate. More than 500,000 stamps were printed on a special paper saturated with the smell of cocoa and covered in varnish to look and smell like chocolate. The hired taste experts from Belgium Germany, Netherlands and Switzerland and they were all involved in the creation of the collection. I have two thoughts. 1. Why didn't anyone tell me that being a Taste experts was a career count me in. 2. I wonder how many people never got their mail delivered because their stamp magically vanished?